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SERIES OF AUGMENTED REALITY POSTERS BASED ON PSYCHEDELIC ART IN INDIAN CONTEXT

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Objective

  • To promote awareness and understanding about the rich cultural heritage and traditions associated with Indian deities.

  • To show how psychedelia is deeply rooted in Indian subculture and represent psychedelic art to portray the wrath of furious and powerful Indian Gods and Goddesses

Aim

  • The aim of creating psychedelic art in the context to Indian deities is to create a unique and powerful visual experience that captures the essence and symbolism of Indian deities in a new and innovative way.

Softwares Used

  • Fresco

  • Photoshop

  • Artivive

  • Premier Pro

Deliverables

  • Series of five Augmented Reality (AR) posters, when scanned using a scanner shows the wrath of Indian deities through psychedelic art.

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Introduction

Augmented Reality (AR)

It is a technology that overlays digital information, such as images, text, and 3D models, onto the real world. AR allows users to interact with digital content in a more natural and intuitive way, as they can see and interact with the content in the context of their real-world environment. 

It is a style of art that emerged in the 1960s and had a significant impact on  popular culture characterized by its use of bright colors, bold patterns, and surreal imagery. It is often used to represent the psychedelic experience, which involves altered states of consciousness, and mystical or spiritual experiences. The artwork often features swirling patterns, vivid colors, and sometimes inspired by mystical or religious traditions, as well as by the natural world. 

Psychedelic Art

Introduction

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Psychedelic art in Indian Context

Indian art, particularly that of the Hindu and Buddhist traditions, has a long history of using, intricate patterns, and spiritual imagery that are reminiscent of psychedelic art. Many psychedelic artists, such as Alex Grey, have drawn inspiration from Indian art and spirituality, putting Hindu and Buddhist iconography and themes into their work. The ancient Indian text, the Rigveda, mentions the use of soma, a plant-based psychedelic substance used in religious rituals.

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Literature Review

Fierce Indian Deities and Mythological Characters

The fierce and powerful deities of Hindu mythology are the gods and goddesses known for their intense emotions, wrathful behavior, and often terrifying appearance.

Goddess Durga

Goddess Kali

Goddess Kali, is one of the most revered and iconic goddesses in Hinduism. Kali is often depicted as a goddess who destroys evil and brings about transformation.

Durga with her super charged weapons slays all the demons torturing Bhumi and liberates the humble minds from the clutches of evil forces. She is the fire energy of creation and life, and the power of Lord Shiva. 

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Lord Shiva

Lord Narasimha

Lord Shiva, a principal Hindu deity, is the destroyer in the holy trinity. As the cosmic dancer Nataraja, he symbolizes destruction, transformation, and renewal, embodying the cyclical nature of the universe.

Narasimha, a fierce incarnation of the Hindu god Vishnu, is a half-man, half-lion deity. Emerging to protect devotee Prahlada, he embodies divine ferocity, symbolizing the triumph of good over evil.

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Raavan

Raavan, a complex figure in Hindu mythology, is the antagonist in the Ramayana. As the demon king of Lanka, he possesses immense knowledge and power. Despite his flaws, his devotion to Shiva is noteworthy. His tale explores themes of arrogance, redemption, and the intricacies of good versus evil.

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  • Lack of awareness of psychedelic art in context to Indian culture.

  • Psychedelic art may not be widely promoted or showcased in mainstream art exhibitions or galleries, which can limit its exposure to a wider audience.

Problem

Scope of Study

  • Exploring the cultural significance and symbolism of Indian deities and their representation in psychedelic art.

  • Examining the use of augmented reality technology in promoting cultural understanding and representation.

  • Developing guidelines or best practices for creating culturally sensitive and appropriate augmented reality posters featuring Indian deities and psychedelic art.

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Ideation

Making series of AR posters based on a theme​

Step 1. Kali Normal Illustartion poster
Step 2. Psychelic Version of the illustrated poster
Step 3. Adding Video effects
Step 4. Uploading it on Artivive
Step 5. Downloading the final asset

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Final Outcome

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Thank you

Hope you liked my work :)

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