Karyakram- An Event Management Website for Our Senior Heroes

UX Research Case Study

ROLE OF UX RESEARCH

UX research is pivotal in understanding managers' challenges in old age home event management. Using methodologies like interviews and surveys, insights guide a collaborative solution approach, enhancing user experiences for both managers and senior citizens, creating a positive and enriching environment.

To holistically enhance the overall experiences of senior citizens residing in old age homes through the implementation of carefully crafted events and excursions. The goal is to break the monotony of their daily routines, fostering a sense of joy, engagement, and community within the elderly population.

PROJECT OVERVIEW

END USERS

The end users in this context are the managers of old age homes who are responsible for curating and managing events for senior citizens, aiming to enhance the overall experiences of the elderly residents.

OBJECTIVE

The research aims to uncover challenges faced by old age home managers in event planning for seniors. Through UX research, it seeks insights to develop solutions enhancing the well-being and experiences of residents.

Discover

INSIGHTS FROM PRIMARY RESEARCH

Many senior citizens face neglect, viewed as burdensome responsibilities within their families, leading to their relocation to old age homes.

The initial sense of camaraderie fades as the routine sets in, contributing to feelings of irritation and monotony.

Managers and staff struggle to curate diverse events due to a shortage of resources, contacts, and manpower, exacerbating the challenges in providing fulfilling experiences for the elderly residents.

The difficulty in handling seniors during excursions adds an extra layer of complexity to event planning.

USP

Product offerings

Events

COMPETITOR ANALYSIS

Device

compatibility

Insights: While both competitors specialize in curating experiences for senior citizens, neither of them is currently engaged with old age homes seeking event planners who understand and address the unique needs of senior residents, thereby resolving challenges faced by managers in this specific domain.

Tours designed for 50+ and senior citizens.

Small group tours, customized holidays, day-out workshops.

It is a travel company and does not conduct any events

Desktop, phone, tablet

An NGO that works on the welfare of the senior citizens and educates them for better living.

Provides community interactions, daily workshops and healthcare.

Conducts seminars, games and events for all stakeholders.

Desktop, tablet

STAKEHOLDER ANALYSIS

USER PERSONA OF A MANAGER

USER PERSONA 1

USER PERSONA 2

USER JOURNEY MAPPING

PAIN POINTS

APPROACHING TOWARDS THE SOLUTION

Continual interaction with the same individuals daily often fosters a sense of monotony and frustration among senior citizens.

Furthermore, organizing excursions for a large group of seniors poses considerable challenges due to their health considerations and the scarcity of volunteers available for assistance.

The absence of adequate resources and thoughtfully crafted plans exacerbates this issue, resulting in repetitive activities that fail to stimulate and engage.

Solving the problem of monotony and engaging with the same crowd, Community Gatherings can be conducted.

Not just for seniors in old-age homes, but also the ones living in housing society can experience such events.

Carefully curated trip, excursions and events specially crafted for senior citizens can help solve managers' problem.

Says

We need to plan a bhajan session for our beloved grannys and granpas, but whom shall we contact?
We need contacts so that our activities and excursions are planned smoothly.

Thinks

How will I plan such events without a proper setup and manpower? I need them to have a best experience.
Wish if there's an event planner who can understand our needs.