UX/UI Case Study
BUMPTY- A PRENATAL CARE APP FOR EXPECTANT MOTHERS
GOAL
Identify pain points, unmet needs, and design innovative, user-friendly solutions
RESEARCH FOCUS
Enhancing prenatal care experiences for expectant mothers.
OBJECTIVE
Understand challenges, preferences, and interactions during pregnancy.
OUTCOMES
Empower expectant mothers, reduce stress, and contribute to healthier pregnancies and positive maternal outcomes.
PROJECT OVERVIEW
Create a user-friendly and comprehensive prenatal care app tailored to expectant mothers, providing a holistic platform for workout plans, guided meditation, antenatal class schedules, gynecologist appointment management, medication reminders, and access to pregnancy-related informative blogs and videos.
INSIGHTS FROM SECONDARY RESEARCH
Prenatal care refers to the healthcare and medical attention provided to expectant mothers during pregnancy. It is a series of regular check-ups, screenings, and guidance provided by healthcare professionals, typically obstetricians or midwives, to monitor the health and well-being of both the pregnant woman and the developing fetus.
Lack of awareness regarding lifestyle contributions to birth defects and unplanned pregnancies delay critical early-stage prenatal care for fetal development.
Limited health literacy delays timely and sufficient prenatal care that results in facing unwanted concequences.
Stress and anxiety, especially in first-time mothers, affect pregnancy; affecting mental health. Previous pregnancy loss brings emotional challenges and fear in subsequent pregnancies.
Substance abuse, smoking, and poor nutrition impact fetal health; domestic violence hampers seeking prenatal care due to safety concerns.
Discover
INSIGHTS FROM CLOSED- ENDED INTERVIEW
of pregnant women consulted gynecologists
of pregnant women think having app that makes a proper meal and workout plans with reminders would benefit them for a healthy pregnancy
of pregnant women underwent Stress and Anxiety during their pregnancy
91%
57%
61%
INSIGHTS FROM OPEN- ENDED INTERVIEW
Early and thorough prenatal care is vital for the well- being of both mother and baby.
Increased anxiety due to complications can lead to additional stress impacting labor.
Fathers should play an active role in both prenatal and post -pregnany support.
Recognizing the need of prenatal workouts and meal plans post- birth is common.
Personalisation
Limited personalization; generalized content.
Limited personalization; generalized content.
Advanced personalization with health tracking.
Interactive Features
Limited interactive features for engagement
Limited interactivity beyond forums.
Health tracking, insights, interactive features.
Content Diversity
Limited content diversity compared to others.
Comprehensive with articles, videos, baby names.
Diverse content with daily/weekly updates.
Weaknesses
Limited community engagement features & less diverse content
Limited personalization; content might not be tailored to individual needs.
User interface could be more visually appealing and intuitive.
COMPETITIVE ANALYSIS
Pregnancy+
The Bump
Ovia
STAKEHOLDER MAPPING
USER PERSONA
Define
EMPATHY MAPPING
USER JOURNEY MAPPING
NAVIGATION FLOW
Ideate
INFORMATION ARCHITECTURE
WIREFRAMES
LOW FIDELITY
Design
MID FIDELITY
COMPONENT LIBRARY
BUTTONS
ICONS
DESIGN SYSTEM
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