BRUDDLE- AN INDULGENT AND PURE CACAO SEEDS HOT CHOCOLATE BRAND
BRAND IDENTITY DESIGN
PROJECT OVERVIEW
Bruddle is a luxurious hot chocolate brand that is here to elevate your indulgent hot chocolate experience.
DELIVERABLES
Brand Identity Design
Brand Strategy
TARGET AUDIENCE
Bruddle aims at targeting youngsters between the age of 13 years to 26 years
Tier 1 and Tier 2 Cities
PROJECT DURATION
3 weeks
BRAINSTORMING
The primary aim of Bruddle is to redefine and elevate the hot chocolate experience by offering an unparalleled level of quality, authenticity, and indulgence. Bruddle aims to become a distinguished and preferred brand in the hot chocolate sector, setting new standards through its commitment to craftsmanship, premium ingredients, and sustainable practices. The brand seeks to create moments of delight, warmth, and satisfaction for its customers, positioning itself as a beacon of excellence in the world of premium hot chocolate. Ultimately, Bruddle aims to establish a global community of hot chocolate enthusiasts who appreciate the genuine and refined pleasure that comes with every cup of Bruddle hot chocolate.
PREMIUM QUALITY
INDULGENT TASTE
THICK AND CREAMY
To redefine the hot chocolate experience, bruddle is dedicated to delivering unparalleled quality and authenticity. Through craftsmanship and sustainability, we create moments of delight, warmth, and satisfaction for global enthusiasts.
Bruddle envisions becoming the epitome of premium hot chocolate, celebrated for authenticity, quality, and sustainability. We aim to be the preferred choice globally, setting new standards and creating a community of indulgence.
Dairy Milk
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Established market presence and strong advertising
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Cocoa content level lower than competitor
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High in sugar and calories
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Brand engagement and advertising
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Untapped rural markets
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Low switching cost
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Rising health consciousness
Galaxy
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Trusted confectionery brand within the food and beverages sector
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Strong parent company, Mars Inc.
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Limited market share due to numerous substitutes
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Not thick and creamy
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Increasing awareness of fair trade and sustainable sourcing practices
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Shifts in consumer preferences towards plant-based alternatives or reduced sugar offerings
Heryshey's
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Strong brand recognition and loyalty among consumers
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Large customer base and financial stability
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Reliance on a small number of core brands, which may expose the company to risks if those brands face challenges
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Growth potential in emerging markets and expanding product lines
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Negative publicity related to health issues, such as the discovery of elevated levels of heavy metals in some Hershey products
COMPETITIVE ANALYSIS
USER PERSONA 1
USER PERSONA 2
BUYER JOURNEY
BRAND PERSONALITY
MOODBOARD
LOGO ROUGH SKETCHES
TYPEFACE AND COLOUR PALETTE
FINAL OUTCOME
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Bruddle , a hot chocolate brand is dedicated to delivering authentic chocolate experiences. Renowned for its passion for real and refined cocoa, Bruddle focuses on offering high-quality hot chocolate made with pure cocoa beans. The brand is dedicated to providing customers with a sense of delight, calmness, warmth, and satiation through its products. Bruddle places great emphasis on the sourcing of the highest quality cocoa beans from sustainable and ethical sources.
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